Call to Action (CTA)

Prompt to encourage user behavior

Marketing

Capital

Wealth used to fund business operations

Finance

Capital Expenditure (CapEx)

Funds used to acquire physical assets

Finance

Capital Structure

Mix of debt and equity financing

Finance

Cash Conversion Cycle

Time between outlay and cash recovery

Finance

Cash Flow

Movement of cash in and out of a business

Finance

Cash Reserve

Liquid assets kept for emergencies

Finance

Channel Strategy

Approach to delivering product to market

Marketing or Sales

Chart of Accounts

Organized list of business accounts

Accounting

Chief Executive Officer (CEO)

Top executive responsible for strategy

Leadership

Chief Financial Officer (CFO)

Executive managing company finances

Leadership or Finance

Chief Operating Officer (COO)

Executive overseeing daily operations

Leadership or Operations

Churn Rate

Customer attrition over time

SaaS or Analytics

Click-Through Rate (CTR)

Percentage of clicks on a digital ad

Marketing

Cloud Computing

On-demand remote data storage/services

Technology

Clustering

Grouping similar data points or customers

Analytics

Co-Branding

Two brands collaborating on a product

Marketing

Collateral

Asset pledged for a loan

Finance

Commercial Lease

Rental agreement for business space

Legal or Real Estate

Compensation

Total payment package for employees

HR or Finance

Competitive Advantage

Edge over business rivals

Strategy

Competitive Intelligence

Gathering info about competitors

Strategy or Analytics

Competitive Pricing

Pricing strategy based on rival prices

Marketing

Compliance

Adhering to laws and regulations

Legal or Governance

Consolidation

Merging of financial accounts or businesses

Finance or M&A

Consumer Behavior

Study of how consumers decide to buy

Marketing

Contingency Plan

Backup plan for unforeseen events

Risk Management

Continuous Improvement

Ongoing enhancement of products or processes

Operations/ or Quality

Contract

Legally binding agreement

Legal

Contribution Margin

Revenue minus variable costs

Accounting

Controlling Interest

Ownership giving control of a company

Finance

Conversion Funnel

Stages of a customer journey to purchase

Marketing or Sales

Conversion Rate

Percentage of users who take desired action

Marketing or Analytics

Copyright

Protection of original works

Legal or IP

Core Competency

Unique strength or advantage of a business

Strategy

Corporate Culture

Shared values and behaviors in a company

HR or Leadership

Corporate Social Responsibility (CSR)

Ethical and sustainable business practices

Strategy or Branding

Corporation

Legal entity separate from its owners

Legal

Cost Center

Department that incurs costs but not direct profits

Accounting

Cost Leadership

Competing by having the lowest prices

Strategy

Cost of Goods Sold (COGS)

Direct cost of producing goods sold

Accounting

Cost-Benefit Analysis

Comparing costs and benefits of an option

Strategy

Credit

Borrowed money to be repaid later

Finance

Credit Line

Pre-approved borrowing limit from a lender

Finance

Credit Policy

Guidelines on issuing credit to customers

Finance

Creditworthiness

Ability to repay borrowed money

Finance

Crowdfunding

Raising funds from large group online

Finance

Crowdsourcing

Obtaining input or ideas from a large group

Innovation or Marketing

Current Assets

Assets expected to be used within one year

Accounting

Customer Acquisition

Gaining new customers

Marketing or Sales

Customer Experience (CX)

Overall perception of customer journey

Marketing

Customer Journey

Path customers take from awareness to purchase

Marketing

Customer Relationship Management (CRM)

Managing company interactions with customers

Sales or Technology

Customer Retention

Keeping existing customers over time

Marketing or Sales