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BUSINESS DICTIONARY
The Letter E

Term
Definition
Knowledge Area
YouTube Video
E-commerce
Buying and selling online
Digital Business
E-procurement
Digital process for purchasing goods/services
Operations or Technology
E-tailing
Online retail sales
Ecommerce
EBITDA
Earnings Before Interest, Taxes, Depreciation, and Amortization
Finance
Early Adopters
First users of new products or technologies
Marketing or Innovation
Earn-Out Agreement
Deferred payment based on post-acquisition performance
M&A or Contracts
Earning Per Share (EPS)
Portion of profit allocated to each outstanding share
Investment or Finance
Earnings
Net profit or income of a business
Finance
Earnings Call
Public conference on a company’s financial results
Finance
Econometric Modeling
Using statistical methods to model economic behavior
Analytics or Economics
Economic Indicators
Data points showing the health of an economy
Economics
Economic Value Added (EVA)
Measure of a company’s financial performance
Finance
Economies of Scale
Cost advantages from increased production volume
Economics
Efficiency Ratio
Measure of operational efficiency
Operations or Finance
Elasticity
Sensitivity of demand to price or income changes
Economics
Elevator Pitch
Short, persuasive business summary
Marketing or Funding
Email Automation
Using software to send scheduled email messages
Marketing or CRM
Email Marketing
Promoting products/services via email campaigns
Marketing
Emerging Market
Developing nation with growing economy
Economics or Investment
Employee Assistance Program (EAP)
Services to support employee mental health/well-being
HR
Employee Engagement
Emotional commitment of employees to the organization
HR or Management
Employee Retention
Strategies to keep employees long-term
HR
Employee Turnover
Rate at which employees leave a company
HR
Employer Branding
Company reputation as an employer
HR or Marketing
Employment Agreement
Contract outlining terms of employment
Legal or HR
Empowerment
Granting employees autonomy and responsibility
HR or Leadership
End User
Final user of a product or service
Marketing or Product Dev
Endorsement
Public approval or support, often from influencers
Marketing
Engagement Rate
Interaction rate with content or campaigns
Digital Marketing
Enterprise Resource Planning (ERP)
Software to manage business processes
IT or Operations
Environmental Impact Assessment
Evaluation of business effects on the environment
Compliance or Sustainability
Environmental Scanning
Analyzing external factors affecting business
Strategy or Research
Environmental, Social, Governance (ESG)
Non-financial factors in investment decisions
Finance or Ethics
Equity Compensation
Pay in the form of company shares or options
HR or Finance
Equity Crowdfunding
Public online investment in startups for equity
Finance or Startups
Equity Financing
Raising capital by selling ownership shares
Finance or Startups
Equity Stake
Portion of ownership in a company
Investment
Escalation Clause
Provision for cost or price increases
Contracts
Escrow
Third-party holding of assets until conditions are met
Legal or Finance
Ethical Business Practices
Operating with integrity and transparency
Ethics or Strategy
Exchange Rate
Value of one currency versus another
Finance or Economics
Exclusive Distribution
Granting one distributor the rights to sell a product
Marketing or Sales
Executive Leadership
Senior leaders responsible for direction and results
Management
Executive Summary
Overview of a business or proposal
Business Planning
Exit Interview
Interview conducted when employee leaves
HR
Exit Strategy
Plan for exiting an investment or business
Finance or Startups
Expense Ratio
Operating costs as a percentage of revenue or assets
Finance
External Audit
Independent evaluation of financial records
Accounting or Compliance
External Stakeholders
Parties outside the organization affected by decisions
Governance
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