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BUSINESS DICTIONARY
The Letter G

Term
Definition
Knowledge Area
YouTube Video
GAAP (Generally Accepted Accounting Principles)
Standard accounting rules in the U.S.
Accounting
Gantt Chart
Visual project schedule or timeline
Project Management
Gap Analysis
Identifying the difference between current and desired performance
Strategy or Operations
Gap Year
Time off between career or education phases
HR or Recruitment
Gatekeeper
Person controlling access to a decision-maker
Sales or Procurement
Gender Diversity
Inclusion of all genders in the workplace
HR or Inclusion
General Counsel
Chief legal advisor of an organization
Legal or Leadership
General Expenses
Business operating costs not tied to specific functions
Accounting
General Ledger
Record of all financial transactions
Accounting
General Manager (GM)
Executive responsible for daily operations
Management
General Partnership
Business jointly owned by two or more partners
Legal or Business Structure
Geographic Segmentation
Dividing market based on location
Marketing
Gift Tax
Tax on transfer of wealth without compensation
Finance or Tax
Global Business Services (GBS)
Integrated support across business functions
Operations or Shared Services
Global Marketing
Coordinated marketing strategy across countries
International Business
Global Supply Chain
Worldwide system of producing and distributing goods
Logistics or Operations
Globalization
Integration of markets and economies worldwide
Economics or Strategy
Go-to-Market Strategy
Plan to deliver product to market and generate revenue
Sales or Marketing
Goal Setting
Defining objectives to guide business activities
Management
Going Concern
Assumption a business will continue operating
Accounting
Going Public
Offering shares of a private company to the public (IPO)
Finance
Goodwill
Intangible asset from reputation or brand value
Finance or Valuation
Google Ads
Online advertising platform by Google
Digital Marketing
Governance
System of rules and practices to direct a company
Corporate Governance
Governance Risk & Compliance (GRC)
Integrated approach to aligning IT with business objectives
Compliance or Strategy
Government Contracting
Selling products/services to government agencies
B2G
Government Regulations
Legal rules businesses must follow
Compliance or Legal
Grant
Non-repayable funds for business or research
Finance or Funding
Green Bonds
Bonds issued for environmentally responsible projects
Sustainable Finance
Green Economy
Economy focused on reducing environmental risks
Sustainability or Economics
Green Marketing
Promotion of environmentally friendly products
Sustainability or Marketing
Green Supply Chain
Environmentally friendly supply chain practices
Logistics or Sustainability
Greenwashing
Misleading claims about environmental practices
Ethics or Marketing
Grievance Procedure
Process for handling employee complaints
HR
Gross Domestic Product (GDP)
Total economic output of a country
Economics
Gross Margin
Gross profit as a percentage of revenue
Finance
Gross Profit Margin
Profit percentage after direct costs
Finance or Accounting
Gross Revenue
Total revenue before expenses
Finance
Gross Sales
Total unadjusted sales before deductions
Finance or Sales
Gross Working Capital
Total current assets of a business
Finance
Group Insurance
Health or life insurance for a group of employees
HR or Benefits
Groupthink
Poor decisions from group pressure and conformity
Management or Psychology
Growth Equity
Investment in mature companies for expansion
Finance or Investment
Growth Hacking
Rapid experimentation to grow a business quickly
Startups or Marketing
Growth Rate
Percentage increase in business metrics over time
Finance or Economics
Growth Strategy
Plan for increasing market share, revenue, or customers
Strategy
Guaranteed Payment
Fixed payment to a partner regardless of profit
Legal or Partnerships
Guerrilla Marketing
Low-cost, creative marketing tactics
Marketing
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