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BUSINESS DICTIONARY
The Letter M

Term
Definition
Knowledge Area
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Management
Planning, organizing, and overseeing business operations
General or Leadership
Management Buyout (MBO)
Purchase of a company by its own management team
Finance or M&A
Management By Objectives (MBO)
Performance management via agreed objectives
HR or Strategy
Management Fee
Charge by managers for administering funds or services
Finance or Investments
Management Information System (MIS)
System for managing business data and decision-making
IT or Operations
Managerial Accounting
Internal accounting for business decision-making
Accounting
Manual Processing
Tasks handled without automation or digital tools
Operations
Manufacturing
Producing goods using labor, materials, and equipment
Operations
Manufacturing Overhead
Indirect costs involved in manufacturing
Accounting or Costing
Margin
Difference between revenue and cost (e.g., profit margin)
Finance or Accounting
Margin Call
Demand by broker to deposit more funds for security maintenance
Finance or Trading
Marginal Cost
Cost of producing one additional unit
Economics or Finance
Mark-to-Market Accounting
Adjusting asset values to reflect current market prices
Finance or Accounting
Market Capitalization
Total value of a company's shares on the stock market
Finance
Market Differentiation
Creating product or service distinction in the market
Marketing or Strategy
Market Disruption
Innovation that significantly alters existing markets
Strategy or Innovation
Market Entry Strategy
Plan for entering a new geographical or customer market
Strategy or International
Market Intelligence
Data analysis on markets and competitors
Strategy or Analytics
Market Penetration
Increasing sales of existing products in current markets
Strategy or Marketing
Market Research
Gathering data on consumer needs and preferences
Marketing
Market Saturation
Point at which a market can no longer absorb more of a product
Marketing
Market Segmentation
Dividing a market into distinct customer groups
Marketing
Market Trends
Patterns and movements in a market over time
Analytics or Strategy
Market Value
Current value of a company in the marketplace
Finance
Market-Based Pricing
Setting prices based on competitors and market conditions
Pricing Strategy
Marketing
Activities to promote and sell products or services
General or Promotion
Marketing Automation
Software to automate repetitive marketing tasks
Digital Marketing
Marketing Mix (4 Ps)
Product, Price, Place, Promotion strategy framework
Marketing
Marketing Plan
Document outlining marketing goals and tactics
Marketing or Strategy
Marketing ROI
Return on investment for marketing efforts
Marketing or Analytics
Mass Customization
Tailoring products to individual needs at scale
Operations or Marketing
Matrix Organization
Hybrid structure with dual reporting lines
Management Structure
Media Buying
Purchasing ad space or airtime across media platforms
Advertising
Media Kit
Set of promotional materials for media or advertisers
PR/Marketing
Media Planning
Selecting channels and timing for advertising campaigns
Marketing or Advertising
Merger
Combining two companies into one entity
M&A or Strategy
Merger & Acquisition (M&A)
Transactions where companies consolidate assets or ownership
Finance or Corporate Development
Microeconomics
Study of individual and business-level economics
Economics
Middle Management
Managers bridging top executives and front-line staff
HR or Structure
Milestone
Key event or checkpoint in a project timeline
Project Management
Minimum Viable Product (MVP)
Basic version of a product to test market response
Product Development or Startup
Mission Statement
Company’s purpose and core values statement
Strategy or Branding
Mission-Critical
Vital processes or systems essential to business survival
Operations
Mobile Marketing
Advertising and outreach via mobile devices
Digital Marketing
Monetization
Process of converting activity or asset into revenue
Finance or Strategy
Money Market
Short-term borrowing and lending of funds
Finance
Monthly Recurring Revenue (MRR)
Predictable monthly income in subscription businesses
SaaS or Finance
Motivation
Driving employee engagement and productivity
HR or Leadership
Multi-Level Marketing (MLM)
Sales strategy using recruitment and personal sales networks
Sales or Distribution
Multinational Corporation (MNC)
Company operating in multiple countries
International Business
Mutual Fund
Pool of funds from investors managed for returns
Investment
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