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BUSINESS DICTIONARY
The Letter N

Term
Definition
Knowledge Area
YouTube Video
Name Recognition
Degree to which a brand or company is known by the public
Branding
Narrowcasting
Delivering targeted messages to niche audiences
Marketing or Media
Natural Monopoly
Market with high fixed costs leading to single supplier dominance
Economics
Natural Resources
Raw materials used in production
Economics or Sustainability
Needs Assessment
Evaluation of learning or resource gaps
HR or Training
Negative Cash Flow
Outflows exceeding inflows in a given period
Finance
Negative Equity
When liabilities exceed asset value
Finance or Real Estate
Negotiation
Process of reaching a mutually beneficial agreement
Business Skills
Net Asset Value (NAV)
Value per share of a mutual fund or ETF
Finance or Investments
Net Book Value
Asset value after depreciation
Accounting
Net Contribution Margin
Revenue minus variable costs per unit
Finance
Net Domestic Product (NDP)
GDP minus depreciation of capital goods
Economics
Net Export
Difference between a country’s exports and imports
Economics
Net Income
Company’s total earnings or profit
Finance or Accounting
Net Lease
Lease where tenant pays base rent + other costs
Real Estate or Legal
Net Margin
Net profit as a percentage of revenue
Finance
Net Operating Income (NOI)
Revenue from operations minus operating expenses
Real Estate or Finance
Net Operating Loss (NOL)
Situation where a company’s expenses exceed income
Accounting or Tax
Net Present Value (NPV)
Value of future cash flows discounted to present
Finance or Investment
Net Promoter Score (NPS)
Metric measuring customer loyalty and satisfaction
Customer Experience
Net Realizable Value (NRV)
Value expected from selling an asset minus costs
Accounting
Net Revenue Retention (NRR)
Growth metric for recurring revenue businesses
SaaS or Finance
Net Sales
Revenue minus returns, allowances, and discounts
Finance or Sales
Net Working Capital
Current assets minus current liabilities
Finance
Net Worth
Total assets minus total liabilities
Finance
Networking
Building professional relationships for opportunities
Business Development
New Hire Orientation
Introduction process for newly hired employees
HR
New Product Development (NPD)
Process of bringing new products to market
Product Management
New Venture
Newly established business or startup
Entrepreneurship
Niche Market
Specific, well-defined segment of a larger market
Marketing
Nominal Value
Face value of a bond or security
Finance or Accounting
Nominee Shareholder
Individual holding shares on behalf of another party
Legal or Finance
Non-Binding Agreement
Document outlining terms without legal obligation
Legal or Negotiations
Non-Cash Expense
Expense not involving cash outlay (e.g., depreciation)
Accounting
Non-Compete Clause
Agreement preventing employees from joining competitors
Legal or Employment
Non-Conformance Report (NCR)
Documented deviation from standards or procedures
Quality or Compliance
Non-Current Assets
Long-term investments or fixed assets
Accounting
Non-Disclosure Agreement (NDA)
Contract preventing the sharing of confidential information
Legal or Contracts
Non-Executive Director
Board member not involved in daily operations
Corporate Governance
Non-Governmental Organization (NGO)
Independent group focused on social or public missions
Nonprofit
Non-Monetary Compensation
Employee benefits not paid in cash (e.g., perks, recognition)
HR
Non-Profit Organization
Entity operating for a mission, not for profit
Legal or Business Type
Non-Recurring Item
One-time gain or loss not expected to repeat
Accounting or Reporting
Non-Tariff Barriers
Restrictions on trade not involving tariffs
International Trade
Notice Period
Time required between resignation and final working day
HR or Employment
Notice of Termination
Formal statement to end employment or agreement
HR or Legal
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