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BUSINESS DICTIONARY
The Letter R

Term
Definition
Knowledge Area
YouTube Video
Rate Card
Price list for services (e.g., ads, consulting)
Sales or Advertising
Rate of Return
Earnings generated on an investment over a period
Finance or Investment
Ratio Analysis
Evaluation of financial performance using ratios
Finance or Analytics
Raw Materials
Basic materials used to produce finished goods
Manufacturing
Real Estate Investment Trust (REIT)
Company owning or financing income-producing real estate
Finance or Investment
Real-Time Data
Information delivered immediately as it’s generated
Technology or Analytics
Rebranding
Changing brand identity or market positioning
Marketing or Branding
Recapitalization
Reorganizing a company’s capital structure
Finance
Receivables
Money owed to the company from customers
Accounting
Recession
Economic decline over two consecutive quarters
Economics
Reconciliation
Matching financial records for consistency and accuracy
Accounting
Recovery Plan
Strategy for restoring operations after disruption
Crisis Management
Recruitment
Process of attracting and hiring talent
HR
Recruitment Process Outsourcing (RPO)
Delegating hiring processes to a third-party provider
HR
Recurring Costs
Regularly occurring operational expenses
Accounting
Recurring Revenue
Predictable income received on a regular basis
Finance or SaaS
Redundancy
Elimination of roles no longer needed
HR or Operations
Reference Check
Process of verifying a candidate’s employment history and performance
HR
Regulatory Compliance
Adhering to laws, rules, and industry standards
Legal or Finance
Renewable Resources
Natural resources replenished over time (e.g., solar, wind)
Sustainability
Reorder Point
Level at which new stock should be ordered
Inventory Management
Reputation Management
Efforts to control and enhance public perception
PR or Marketing
Request for Proposal (RFP)
Document inviting vendors to submit solutions and pricing
Procurement
Research and Development (R&D)
Activities to innovate and develop new products/services
Innovation
Reseller
Entity that buys and resells goods or services
Sales or E-commerce
Resignation
Voluntary departure of an employee from a company
HR
Reskilling
Training employees for new roles or skills
HR or Training
Resource Allocation
Assigning available resources to projects or departments
Strategy or Operations
Restructuring
Reorganizing a company to increase efficiency or respond to challenges
Strategy or Finance
Retained Earnings
Cumulative profits reinvested into the business
Accounting or Finance
Retargeting
Advertising to users who previously interacted with a brand
Digital Marketing
Retention Bonus
Payment to incentivize key employees to stay
HR or Compensation
Retention Marketing
Strategies to keep and grow existing customers
Marketing
Retention Rate
Percentage of employees or customers retained over time
HR or Marketing
Retirement Plan
Employer-sponsored savings program for employees’ retirement
HR or Benefits
Retrenchment Strategy
Cost-cutting approach to stabilize financial health
Strategy
Return on Assets (ROA)
Profitability ratio comparing net income to total assets
Finance
Return on Equity (ROE)
Profitability ratio comparing net income to shareholders’ equity
Finance
Return on Investment (ROI)
Profitability measure comparing gains to cost
Finance or Analytics
Revenue Stream
Specific sources through which a business earns money
Finance or Business Model
Reverse Logistics
Handling returns, recycling, or disposal of products
Supply Chain
Risk Appetite
Level of risk an organization is willing to accept
Governance
Risk Assessment
Process of evaluating potential threats and vulnerabilities
Compliance or Operations
Risk Management
Identifying and mitigating potential business risks
Compliance or Finance
Risk-Based Pricing
Pricing adjusted for customer or market risk factors
Finance or Insurance
Roadmap
Timeline or plan outlining business or product goals
Product or Strategy
Royalty
Payment for use of intellectual property
Legal or Finance
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