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BUSINESS DICTIONARY
The Letter S

Term
Definition
Knowledge Area
YouTube Video
SKU (Stock Keeping Unit)
Unique product identifier for inventory tracking
Retail or Inventory
SWOT Analysis
Tool for analyzing Strengths, Weaknesses, Opportunities, Threats
Strategy
SaaS (Software as a Service)
Cloud-based software licensing model
Technology or Business Model
Salary
Fixed regular payment to employees
HR or Compensation
Sales Enablement
Providing tools and content to support sales teams
Marketing or Sales
Sales Forecast
Estimate of future sales volumes and revenue
Marketing or Sales
Sales Funnel
Model tracking stages of the buyer journey
Marketing or Sales
Sales Pipeline
Visual representation of prospects and deals in progress
CRM or Sales
Sales Quota
Target assigned to a salesperson or team
Sales Management
Scalability
Ability to handle growth efficiently
Operations or Strategy
Seasonal Demand
Fluctuating demand tied to calendar events or seasons
Retail or Supply Chain
Secondary Market
Market where existing securities are traded (e.g., stock market)
Finance
Securities
Financial instruments like stocks, bonds, and derivatives
Finance
Seed Funding
Early-stage capital to develop a business idea
Startups or Investment
Segmentation
Dividing a market into targeted customer groups
Marketing
Self-Employment
Working for oneself rather than an employer
Entrepreneurship
Sensitivity Analysis
Assessing risk by testing variable impact on outcomes
Finance or Analytics
Service Differentiation
Unique features making a service stand out from competitors
Marketing or Strategy
Service Industry
Sector focused on intangible services (vs. goods)
Economics
Service Level Agreement (SLA)
Document outlining service expectations between provider and client
Contracts or IT
Service Recovery
Steps taken to resolve service failures and restore satisfaction
Customer Service
Share Capital
Funds raised by issuing shares
Finance
Shareholder
Owner of shares in a company
Legal or Finance
Short-Term Debt
Loans due within a year
Finance or Accounting
Small Business
Independently owned and operated enterprise
SME or Operations
Social Enterprise
Business with primary mission to address social issues
Business Model
Social Media Marketing
Using social platforms to promote products or services
Digital Marketing
Social Responsibility
Company’s obligation to act for social good
Ethics or Sustainability
Soft Skills
Interpersonal and emotional intelligence traits
HR or Talent Development
Sole Proprietorship
Business owned and operated by one person
Legal or Structure
Sourcing
Acquiring materials or services for business use
Procurement
Stakeholder
Any party affected by or having interest in a business
Strategy or Governance
Stakeholder Engagement
Managing relationships and communication with key parties
CSR or Strategy
Standard Operating Procedure (SOP)
Documented method to ensure process consistency
Operations
Statement of Cash Flows
Financial report showing cash inflows/outflows
Accounting
Stock
Ownership shares in a corporation
Finance or Investment
Stock Options
Right to buy company shares at a predetermined price
Compensation or Finance
Strategic Alliance
Agreement between businesses for mutual benefit
Partnerships or Strategy
Strategic Business Unit (SBU)
Semi-independent division responsible for its own strategy
Corporate Strategy
Strategic Fit
Degree of alignment between two companies in a merger
M&A or Strategy
Strategic Planning
Setting goals and direction for long-term success
Management or Strategy
Structured Interview
Consistent interview format used for all candidates
HR or Recruitment
Subscription Model
Recurring revenue model for ongoing product/service access
Business Model
Subscription Revenue
Income from recurring service access over time
Finance or Business Model
Sunk Cost
Past expense that cannot be recovered
Finance or Economics
Supplier Relationship Management (SRM)
Managing interactions with third-party vendors
Procurement
Supply Chain
Network of processes from sourcing to delivery
Operations or Logistics
Sustainability
Business practices that balance economic, environmental, and social goals
ESG or Operations
Synergy
Combined performance greater than individual entities
M&A or Strategy
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