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BUSINESS DICTIONARY
The Letter Y

Term
Definition
Knowledge Area
YouTube Video
Y Combinator
Well-known startup accelerator supporting early-stage tech businesses
Startup or Incubation
Yardstick Competition
Comparing performance between firms to drive accountability and efficiency
Economics or Strategy
Year-over-Year (YoY)
Comparison of performance metrics over two annual periods
Finance or Analytics
Year-to-Date (YTD)
Period beginning from the start of the calendar or fiscal year to current date
Finance or Reporting
Yellow Pages Marketing
Advertising via printed or digital directories (now digital-focused)
Marketing (Traditional)
Yen (¥)
Currency of Japan, commonly used in global financial markets
Finance or Forex
Yield
Earnings generated and realized on an investment over a specific period
Finance or Investment
Yield Curve
Graph showing interest rates across different bond maturities
Finance or Economics
Yield Management
Pricing strategy based on forecasting demand and optimizing revenue
Pricing or Revenue Management
Young Professionals Program
Corporate program to attract and grow entry-level talent
HR or Talent Development
Youth Market
Business segment targeting younger demographics (Gen Z, Millennials)
Marketing or Consumer
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