BUSINESS EDUCATION GAP ANALYSIS:
Defining the Desired Future State
The second step in business education gap analysis focuses on defining the desired future state of what success should look like. This means setting clear goals for performance, outlining the capabilities needed, and aligning with evolving audience expectations and market trends. By establishing a measurable and strategic vision, this step provides a clear target for improvement and guides your future business education efforts toward achieving meaningful business outcomes. To achieve these, Learnify engages with its clients in the following processes:
Identifying Target Performance Metrics
For example: Higher business learning satisfaction rates, better education completion rates, and increased learner engagement.
Defining New Capabilities or Improvements Needed
For example: Additional content, personalization, better analytics, and more diverse learning evaluation.
Clarifying Expectations, Benchmarks, and Trends
For example: What do your audience and stakeholders expect, what are the competitive benchmarks of your industry to compare to, and what are the current trends of your industry?
According to BABOK®, this aligns with the goal of determining what your brand wants to become and what changes are required to realize your business value. In a business education context, this step gives direction and focus to future initiatives by making the desired state measurable, strategic, and actionable, providing a clear target for closing the gap.